SEO Specialist

Jakub Witkowski

Jakub to specjalista SEO, który łączy klasyczne fundamenty pozycjonowania z SXO i analityką. Nie wierzy w branżowe mity i utarte schematy, woli testować, weryfikować i opierać decyzje na twardych danych. Specjalizuje się w e-commerce SEO, architekturze treści i technicznych audytach, dbając o to, by ruch na stronie zawsze przekładał się na konwersje.

2 artykuły

Editorial-style conceptual illustration in a clean modern flat-design aesthetic: a split-composition digital artwork showing a human hand and a glowing AI circuit-pattern hand together writing on a large open document or webpage layout, symbolizing collaboration between human expertise and artificial intelligence. Around the central document, four subtle iconographic elements float and connect via thin glowing lines — a magnifying glass over a fingerprint (experience), an open book with a graduation-style ribbon (expertise), a laurel wreath around a small tower or pillar (authority), and a shield with a checkmark (trust). In the background, a faint search engine results interface and a soft algorithmic grid pattern suggest search rankings shifting and being filtered, with some duplicate, grayed-out "low quality" content blocks fading away while one clean, highlighted, well-structured content block glows and rises to the top. Color palette: deep blue, teal, and white with warm accent gold highlighting the trustworthy content. Style: polished corporate-editorial illustration, vector-like precision, soft gradients, subtle depth, high-quality tech/business magazine cover aesthetic, no text or logos anywhere in the image.

SEO

E-E-A-T w erze AI: jak budować treści, którym ufa Google i czytelnik

Od stycznia 2025 r. Google trzykrotnie doprecyzowywał, jak ocenia treści tworzone z pomocą AI, a w lutym 2026 r. wydał p...

7 min czytania

A dramatic split-screen editorial illustration showing the evolution of web content quality. On the left side, a sparse, nearly empty webpage with just a few lines of text representing old thin content — visually barren, clearly hollow. On the right side, a deceptively full webpage with structured headings, bullet points, tables, and paragraphs, but filled with generic, indistinguishable grey placeholder text — visually dense yet completely hollow inside, like a beautifully decorated empty shell. In the center between the two panels, a magnifying glass held by a human hand reveals that the right-side content is made of endlessly repeated, identical patterns — a visual metaphor for substance-free but formally correct AI-generated text. The background has a subtle digital grid aesthetic suggesting search engine algorithms and ranking systems. The overall color palette is cool blue and grey with sharp white highlights, conveying a technical, analytical editorial tone. No text or labels visible in the image.

Porady

Thin content 2.0: dlaczego „poprawny” tekst z AI już nie wystarcza po update’ach 2026

Klasyczny thin content dawało się znaleźć w pięć minut. Kategoria z dwoma zdaniami opisu, wpis na 300 słów, sto podstron...

9 min czytania

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